Atlanta – July 26, 2016 – For on the go consumers seeking convenience and simplicity, the New Mexico lottery will begin offering the ability to purchase Powerball and Mega Millions while they fuel up their car.
Continuing its rollout of Play at the Pump technology, Linq3 today announced a partnership with the New Mexico lottery. As a result, New Mexico convenience store retailers will be able to offer their fueling customers the ability to buy Powerball and Mega Millions tickets directly from the gas pump dispenser.
Play at the Pump brings the lottery to busy consumers, delivering a fast, convenient and secure way to play and win on-the-go. Consumers simply swipe their debit card at the gas pump, where they can then purchase lottery draw games in a matter of seconds. And, players who provide phone numbers will receive Quick Pick lottery numbers and win notifications directly to their mobile phone. This new way to buy fits today’s busy, connected lifestyle.
“Each time we secure a new partnership, it’s a victory for the c-store retailer and their customers,” said Daniel Cage, Linq3 president and founder. “From age verification to redeeming low-tier winnings directly back to the consumer’s debit card, retailers automate it all directly from the fuel pump. Playing Powerball or Mega Millions has never been easier.”
“The world is changing and lottery players have told us they want more convenient ways to buy our jackpot games,” said David Barden, New Mexico Lottery CEO. “We look forward to seeing how it works and the benefits it brings players through improved accessibility.”
New Mexico is another step in the journey for Linq3 as the company continues its expansion across the U.S. Play at the Pump is now integrated in both Gilbarco’s Passport and Verifone’s Commander gas pump POS/forecourt controller systems, with NCR’s RPOS an addition by the end of 2016. These three POS/controller systems support 95 percent of the U.S. gas retail sector.
New Mexico retailers interested in adopting the Play at the Pump solution can contact Michele Ariano at Michele.firstname.lastname@example.org. And consumers looking for a new way to play lottery need only keep their eyes peeled for participating retailers nearby.
Today’s busy consumers often feel they don’t have time to play lottery games. That’s why Linq3 provides a faster, more convenient and secure way to play and win on-the-go. Our innovative technology creates an immediate playing experience that engages the consumer – right at the point of sale. Lotteries reach more players, and retailers realize more revenue. Linq3: More players. More opportunity. For more information, please visit www.linq3.com.
About New Mexico Lottery
The Lottery celebrated its 20-year anniversary on April 27. Since 1996, the New Mexico Lottery has raised $697 million for education and more than 100,000 students have attended college on Legislative Lottery Scholarships.
More information about Legislative Lottery Scholarships is available at www.nmlottery.com.