A new way to purchase lottery plays from a grocery check-out lane has launched in Kentucky.
The new text-to-play Lottery Card allows Kentucky consumers to buy and play Powerball® and Mega Millions®. The Lottery Card can be found in checkout lanes and on gift card racks in Kroger stores statewide. Kentucky is among the first states to debut this new option.
“The Lottery Card pairs a fun, digital way to play the lottery with the convenience of a gift card,” said Tom Delacenserie, President & CEO of the Kentucky Lottery. “This great new way to play embraces modern consumer preferences for convenience and digital play, all while making the purchase directly from the check-out lane.”
The Lottery Card provides a host of consumer benefits:
Lottery Cards are currently available for both Powerball and Mega Millions, and cost $10 for five plays and $20 for 10 plays. Consumers are charged the cost of their chosen Lottery Card plus $0.89 for Mobile Play Benefits.
To play, consumers simply purchase the Lottery Card at their favorite Kroger location. When ready to play, the player texts in the Lottery Card’s unique code to a specified number, provides their name and confirms their location to complete a one-time card enrollment. The player then receives a picture message with their quick pick numbers, draw date and other transaction information. Winners are notified via text and picture message and most winnings are paid automatically via PayPal. After enrolling, players can use their Lottery Card to play again and again by presenting it at checkout. After paying, players automatically receive their next digital ticket via text.
“Kroger has been a fantastic partner in this launch,” said Delacenserie. “Now, shoppers have a lottery product they can find in multiple locations throughout the store, including the gift card racks and check lanes, and they can purchase the Lottery Cards as they are checking out, along with their other groceries. We’re thrilled to be able to provide players a new way to purchase, play, gift and win the Kentucky Lottery. And, any additional sales means more proceeds for the scholarship and grant programs we fund.”
More details regarding this new way to play, including where to buy the Lottery Card, are available at playatthecheckout.com.