Playing the lottery is a pastime enjoyed by millions of Americans. It also has a positive impact on the lives of Americans - young and old.
Did you know that approximately $20 billion in lottery generated funding is directed annually to 44 U.S. states, plus the District of Columbia, that offer lotteries? Funds go directly to worthy programs, which include: Education, Infrastructure, Economic Development, and the Environment.
Growing and diversifying the player base is essential to the continued success of lotteries everywhere. Lotteries must adapt to the changing consumer needs of both existing and new lottery players to do this. Linq3 creates lottery solutions that address the three primary needs of modern consumers: 1) digital integration, 2) consumer convenience, and 3) a great user experience. Our products align with the changing needs of existing lottery players, but most importantly they appeal to that younger, tech-savvy, and digitally integrated consumer group desired by all state lotteries.
Linq3’s lottery solutions combine traditional brick and mortar sales with modern digital play. Our solutions are loved by retailers because they are easy to implement with no integration costs and exponentially increase the number of places in store to purchase lottery. Operational and customer experience concerns tied to the traditional lottery sales process are no longer an issue with Linq3 solutions – this approach is bringing retailers into the lottery that have previously avoided lottery sales.
Linq3 solutions provide significant opportunities for lotteries to drive incremental sales and here’s why: grocers and retailers that only have one or two lottery terminals (with minimal marketing and signage support) convert only a small percentage of the shoppers that enter a store into lottery sales. Linq3's solutions have the potential to reach 100% of the customers that visit our partner retailers.Our solutions increase the accessibility and visibility of lottery products by having them merchandised prominently in more locations, which allows sales from more places. Aligning the lottery industry with the gifting industry is another example of introducing lottery products into a market where the lottery has zero shares off at present.
Linq3’s role is to bring all the benefits of a scaled, reliable lottery platform and program to the lotteries without a major, upfront capital outlay. Budget-conscious retailers will also be happy to know that Linq3 pays for all technical deployment so there should be no direct costs to them for implementing the platform.
Questions? Just get in touch.