Playing the lottery is not just a fun pastime for millions of Americans. It also positively benefits everyone’s lives in some way. For instance, did you know that approximately $20 billion in lottery generated funding is directed annually to 44 U.S. states, plus the District of Columbia, who offer lotteries?
Funds go directly to a number of worthy programs, including: Education, Infrastructure, Economic development and the Environment.
Linq3’s integration in to tens of thousands of gas pumps, along with grocery and major retail checkout lanes, provides lotteries with highly relevant and timely messaging in the two verticals that account for over 75% of all lottery sales. Such powerful marketing keeps the lottery top of mind with millions of consumers every day and most importantly, leads to efficiently generated incremental sales.
With lotteries facing growing competition from online and social games, Linq3 has created a new way to bring the lottery to consumers, simultaneously helping lotteries in their continual pursuit of revenue growth
Our innovative technology creates an immediate playing experience that engages the consumer – right in front of them, wherever they are, whenever they have a moment to play. With Linq3, state lotteries increase their reach, engaging more players, new players and repeat players.
Linq3’s role is to bring all the benefits of a scaled, reliable lottery platform and program to the lotteries, with no major, up front capital outlay. Your budget-conscious retailers will also be happy to know that Linq3 pays for all technical deployment, so there should be no direct costs to them for implementing the platform.
Lottery sales spike as high as 10 percent after Missouri Lottery adopts Play at the Pump™ technology.
Discover how Linq3 can help grow your sales at the pump and in the store.